Sep 9, 2019

7 min read

How to design experiences with focus, clarity and intention

The experience economy continues to boom as consumers are increasingly investing in experiences over ‘things’. As a result, designers must respond to the ever-growing demand for ‘newer and richer’ experiences. The need to create bigger and better, often with added pressure from clients, can often lead to the design of ‘overloaded’ experiences. New interactive technologies are tempting…